Technical Sales Specialist Certification
The Technical Sales Specialist certification validates your ability to communicate technical value and match customer needs with the right solutions. It confirms that you can translate complex features into clear business benefits and support clients throughout the sales process. Candidates demonstrate skills in qualifying prospects, managing pipelines, and delivering effective product demonstrations. This certification shows employers that you can operate confidently at the intersection of technology and sales, a role in high demand across IT and SaaS industries.
Exam Length
75 minutes
Questions
60 items
Passing Score
70% or higher
About this certification
This certification is designed for individuals who want to demonstrate practical skills in selling and supporting technology solutions. It covers understanding customer needs, explaining technical concepts in clear business terms, and navigating IT industry products and services. Earning this badge confirms that you can connect technical capabilities to real-world business outcomes and confidently support the sales process in modern IT environments.
What you're expected to know
- Understanding core IT concepts, terminology, and technology product categories
- Communicating technical features in clear, business-focused language
- Identifying customer pain points and aligning solutions to their needs
- Managing leads, qualifying prospects, and supporting the sales pipeline
- Delivering effective product demonstrations and value-based presentations
- Collaborating with technical teams to ensure accurate solution design
- Handling objections, addressing customer concerns, and guiding decision-makers
- Using CRM tools to track opportunities and maintain customer relationships
Recommended experience
Candidates should have 0–6 months of exposure to technology products or sales environments, gained through coursework, bootcamps, self-study, customer-facing roles, or entry-level IT experience. This foundation supports learning how to communicate technical value and engage effectively in the sales process
Exam details
- Format
- Multiple-choice & scenario-based items
- Delivery
- Online, remote proctor or authorized test center
- Language
- English
- Badge validity
- Aligned to certification term
How to get started
- Review the official exam outline and objectives.
- Complete training or self-study using COITB resources.
- Schedule your exam through your COITB account.
- Pass the exam and claim your digital badge.
Need help? Contact support@coitb.org.